Strategic Advisory
Advisory on brand strategy, positioning, corporate communications and growth.
Overview
In brief
The Group’s strategic advisory work runs through Toganworks, a brand consultancy in Istanbul that handles strategy, positioning, identity and communications together.
Toganworks is a strategic brand consultancy based in Istanbul. It works on a brand’s strategy, positioning, identity and communications as one.
Toganworks works like an in-house brand office for each client. It learns the brand’s culture, goals and commercial priorities, then manages strategy and execution together.
Its approach is built on Togan Brand Intelligence™ (TBI™), a method developed by Toganworks to make brand strategy systematic, measurable and actionable.
Projects move through four stages, which are discovery, analysis, design and implementation.
Practice areas
Audience
Brands of every size, from start-ups to large companies, in Türkiye and global markets. Its sectors include retail, food, technology, e-commerce and services.
- Area
- Strategic brand consultancy
- Established
- 2023, Quasar IstanbulFrom the Toganworks About page
- Location
- Şişli, IstanbulFrom the Toganworks website
- Website languages
- Turkish, English, German, ArabicFrom the Toganworks website
- Methodology
- Togan Brand Intelligence™ (TBI™)From the Toganworks website
- info@toganworks.com
- Phone
- +90 543 349 06 99
Toganworks runs the Group’s strategic advisory work. Services, references and proposals are available at toganworks.com.
Related
Related pages
Area of work
Media and Publishing
Turkish-language strategic analysis and English-language global business publishing.
Area of work
Technology
Business software that brings clients, projects, proposals and bookings into one workspace.
Principles
Corporate Principles
Editorial independence and the separation of the Group’s businesses.